Native.ie - The Interactive Group Blog
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Creating an effective mood board, Internet Revolution: Wolfram Alpha & Irish Shoppers & Better Bus Services |
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Written by Administrator
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Monday, 16 March 2009 18:12 |
Conor Deane asks is Digital Marketing finally coming of age?
Creating an effective mood board:
This is a great time saving device/formula for any good designer.
Massive Internet Revolution: Wolfram Alpha
The news of Wolfram Alpha's launch is out. Now we will wait and see where this project goes next...
Click Here For More...
2008 sees big spending online by Irish Shoppers
According to a recent poll reported by the Irish Times; but sponsored by Visa - the average (a word yet to be defined!) online Irish shopper bought €1,700 worth of goods & services last year.
The article can be seen here:
http://www.irishtimes.com/newspaper/breaking/2009/0323/breaking32.htm
Real Time Bus Stops Are a Waste of Money
Intentions to install real time bus stops are a waste of money says Web & SMS expert Conor Deane. Instead he is calling on the relevant authorities to roll out a live/real time text service where the passenger waiting at a bus stop can simply text in the bus stop number they are waiting at and recieve their bus ETA to that stop. "The savings and advantages are clear" says Conor. "Dublin Bus is said to be currently investing an enormous sum for their real time passenger information service to link in with their AVLC system. The real saving and long term benefit would be in that such a system would rely on technology that is already in use on a daily basis by the general public who has made the unit investment and will continue to do so where neither Dublin City Council nor Dublin Bus would have to spend anything more in rolling out expensive signs that would need maintenance and power and a huge budget to run" Conor continues with "it means that once you know your bus stop number, you can be in your own home or place of work and send the text to tell you how long you have till your bus comes and spare you having to stand in bad weather or for long periods etc.." -ENDS-
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Last Updated on Wednesday, 22 February 2012 18:01 |
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Clearly with the improvement in broadband infrastructure, Digital has moved away from being a horizon technology and as a result has now become more and more embedded across all channels of activity. Marketeers use of it is becoming wider and deeper, which is leading to an increased share in spend and deeper penetration. It’s not about either/or, it’s all about convergence and integration. This is the way forwards. Moreover the beauty of Online / Digital lies in it's call to action which is totally measurable for marketeers who want to run extremely efficient, extremely cost effective and extremely focused campaigns. A leaflet can be thrown in the bin, but Digital cannot and therefore is able to engage if not provoke the target audience on a completely deeper level. Bring it on...!